What is instructional design?

Instructional design is the systematic process of creating effective, engaging, and efficient learning experiences. It involves analyzing learner needs, defining objectives, developing content, implementing delivery methods (like e-learning modules or workshops), and evaluating outcomes to ensure knowledge retention and application.

Why should I hire an instructional designer for my training programs?

An instructional designer brings expertise in adult learning theories, multimedia integration, and assessment strategies, which can transform generic training into impactful experiences. This leads to better employee performance, higher engagement rates, reduced training time, and measurable ROI for your organization.

What services do you offer in instructional design?

I provide end-to-end services including needs analysis, e-learning course creation (using tools like Articulate Storyline or Adobe Captivate), microlearning modules, gamification, accessibility compliance (e.g., WCAG standards), and program evaluation. 

How do you approach a new instructional design project?

I generally follow the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) or SAM (Successive Approximation Model)  as a framework. We start with understanding your goals and audience, design storyboards and prototypes, develop interactive content, deploy it on your preferred platform, and iterate based on feedback and analytics.

What makes your instructional design approach unique?

My approach emphasizes learner-centered design, incorporating elements like scenario-based learning, adaptive pathways, and data-driven insights. I prioritize inclusivity, ensuring content is accessible to diverse learners, and blend emerging technologies for immersive experiences. 

I get genuinely excited about complex, technical topics. With my years as a fire protection designer and later creating training for the electrical industry — think substations, switching procedures, arc-flash safety, and utility standards — I’m at home in content that’s dense and high-stakes.

How long does it take to develop a custom e-learning course?

Timelines vary based on complexity, but a basic course (5-10 modules) typically takes 4-8 weeks. More advanced projects with custom graphics, videos, or branching scenarios may require 8-12 weeks. I can provide a detailed timeline during the initial consultation.

What is the cost of your instructional design services?

The cost of your e-learning project will vary based on its scope, including factors like the number of modules, level of interactivity, and any additional features such as voiceovers or assessments. I offer flexible options starting with basic packages from $5,000-$10,000 to suit different needs, making high-quality e-learning development achievable for many projects. A free consultation will help us dive into your specific requirements and provide a personalized recommendation tailored to your goals. Contact me to get started!

Do you ensure accessibility in your designs?

Yes, accessibility is a core principle. I adhere to standards like Section 508 and WCAG 2.1, incorporating features such as alt text for images, closed captions for videos, keyboard navigation, and screen reader compatibility to make learning inclusive for all users.

Can you integrate instructional design with our existing Learning Management System (LMS)?

Absolutely. I have experience with popular LMS platforms like Moodle, Canvas, Blackboard, and TalentLMS. I export courses in SCORM or xAPI formats for seamless integration and can assist with setup and testing.

How do you measure the success of a training program?

I  use the time-tested Kirkpatrick's four levels of evaluation: Reaction (learner feedback), Learning (knowledge gain via quizzes), Behavior (on-the-job application), and Results (business impact like productivity improvements). I provide analytics reports and recommendations for ongoing enhancements.

What industries do you specialize in?

I work across various sectors including corporate training, higher education, utilities, tech, and non-profits. My designs are adaptable, whether for compliance training, skill development, or onboarding programs.

Do you offer revisions or ongoing support?

Yes, all projects include up to two rounds of revisions during development. Post-launch, I offer maintenance packages for updates, bug fixes, or content refreshes to keep your materials current.

What tools and technologies do you use?

I leverage industry-standard tools such as Articulate 360, Adobe Creative Suite, Camtasia for video editing, and learning analytics platforms. I'm also proficient in AI-driven personalization and mobile-responsive design.

How do I get started with your services?

Reach out via email  or LinkedIn and schedule a free consultation call. We'll discuss your needs, provide a proposal, and outline the next steps to bring your instructional vision to life.